An average dealership lists 60 cars a month. That is roughly 600 photos. A retoucher charges $8 a photo and takes three days. The math does not work — so almost nobody edits, and the listing goes out with the car in the middle of the lot, backlit, with a cone behind it.
We built CARPHOTO because that was our own math. The first customer was a friend's dealership, and the first version took four minutes per photo and got the mirror cutout wrong half the time. Today it takes 28 seconds and gets it right.
What we will not do
We will not let the model redraw the car. It is tempting — the result looks better and nobody notices. But a listing is a document: the buyer has to recognise the car they saw on screen. The cutout comes from your photo, pixel for pixel. What we replace is the background, the light and the colour.
We also will not sell you a 5,000-photo bundle so you can use 300. You pay the subscription and $1 per photo beyond the 10 included. In a month where you upload nothing, you pay no extra.
Where we are
41 dealerships using it, 12,480 photos delivered, two founders in São Paulo. When you write, one of us answers — there is no support desk, and for now that is an advantage.
Daniel and Rafa
Founders · São Paulo